What is Public Relations? - Week 1

The truth behind one of Hollywood's biggest trade secrets!

There can be a million and one ways to describe what Public Relations as a profession. Basically, it centres on managing communication and public perceptio about organizations, people, products or specific issues. Public relations creates awareness, educates and influences public opinion, promotes and protects reputations and guides organizations to communicate change and to re-examine the values and ethics of their operations.

I just realize that the term "publics" is used as a PR terminology that describes different audiences. And publics are considered not static, and constantly changing. They refer to the various audiences and constituent groups with which an organization or individual communicates directly and indirectly. It doesn't just involves the general public, as I have always assumed it does. For example, a PR practitioners develop and implement actions that are tailored to best communicate with or influence a particular public.

What do public relations practioners do?

1. communicate to inform or influence a particular public.
2. identify and analyse the impact of events, issues, new developments, competitor activity and policy changes on the public perception of a person or an organization's business, goals or reputation.
   ......and many, many more. The list goes on and on.

I had always assumed that the job opportunities in public relations are rather rigid. But, boy was I wrong. There seems to be endless opportunities in PR as so many organizations want their communications to achieve very specific results, and they require professionals for this cause. Job opportunities include business, education, health, all levels of government and non-profit organizations.

There seems to be more than PR than meets the eye. Having this blog would further entails my journey into realizing how this PR module might offer me many wonderful discoveries. here's to my first public relations entry.

toodles.