Communication plays a vital role in public relations. Very well in organizations or even every day use. Employees today are being noted for being multi-skilled in doing their work because there are fewer people doing more work. Hence, their abilities to be able to multi-task are being challenged. Therefore there is a need for companies need to have an internal relationship between employee communication and job satisfaction and productivity. This week’s chapter covers the internal and community relations.
I think the key points to remember from this week’s readings are
- the importance of tools and channels of communication
- having a good internal relationship between employee in terms of communication within a company or organization
- the importance of community relations and its approaches
- in an organization, knowing the most important publics: its internal publics
Trust, honesty and community – these are the highlighted values of organizations and public relations need to embrace. Internal public relation is defined as a system of coordinated activities of a group of people working cooperatively toward a common goal under authority and leadership (in Goldhaber 1990: 38). Without a strong leadership in a company and employees performing different functions within the company, such culture would affect the operation of the organization.
Because of the linear and hierarchical organizational structures, it has been difficult to assess the people at the top. There seemed to be no facilitation of communication channels being linked from one party to another. This is where the tools and channels of communication come in. Such forms include – company newsletters, notice boards, memos, awards, events, intranets interpersonal communication.
These readings made me think that personally the best form of facilitation of communication to be the interpersonal communication or face-to-face communication. It seems to be the most effective form of tool of communication whereby the human contact is possible. Views can be exchanged simultaneously without having to wait for the next issue of the company newsletter, seeing your views on notice boards, and the two way communication means participants can provide immediate feedback. This would clearly strengthen the bonds within the organization and creates no barrier in facilitating communication between higher, middle and junior levels. Strong internal relations will further enhance a company's credibility inside and out.
4 comments:
I agree with your point that face-to-face communication is generally still the most effective way of communication, be it for internal or community relations.
When it comes to influencing people, indeed interpersonal communication and the human touch brings the strongest impact.
"Views can be exchanged simultaneously without having to wait for the next issue of the company newsletter, seeing your views on notice boards, and the two way communication means participants can provide immediate feedback."
Nonetheless, I do not fully agree with the above statement and would like to point out that other tools of communication would be more appropriately used in certain circumstances.
For instance, intranets and emails would be more timely and convenient than face-to-face interaction. They also reach out to the mass target audience.
Hmmm, the point where "face to face communication is the most effective way.." is quite interesting.
As people associate what they see with what they hear, there is higher chances of persuasion.
As from the text book, between 2 debating political contestants, the listeners on radio and the viewers on television felt differently as their senses are affected differently.
It is always easier to pull off a scam face to face, with a smile, compared to over the phone where the face is not seen, and an immediate response is not required.
Another interesting point is that in body language, women can pick up 15 different facial expressions while men in general can only pick up 4-5. Thats an edge for women in the world of nonverbal communication...
This blog is great reading - well done. I love the you tube video - thanks for finding it.
Cheers
Melanie James
Good referencing with your definition; however, you should clearly identify the beginning and end of a direct quote (").
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