This week's blog discusses the investigating journalists' assessments of public relations subsidies and contact preferences.
It is written in the article that the world potrays journalist-practitioners relations as adversial, with journalists criticizing unfairly practitioners' professional behaviours and status. This was clearly written by journalists siding journalists. Having said that, the statement such as 'Journalists complained of practitioners' lack of news sense ad values, accuracy, timeless, and style of presentation - such as using inverted pyramid format, in 74% reports of the interviews.' That clearly states biasness towards journalists. And personally, I do not agree to the above statement.
The key points to remember from this readings how readers of this article would perceive practitioners through the eyes of journalists, how practitioners have to work harder to sharpen their framing skills, adhere to journalistic standards and practices - definition of news, using accepted styles of news presentation, and the rightful manner of journalists' contact.
Having mentioned that, it is also understood from the reading that practitioners' do not seem to have an understanding of how journalists method of doing work. Mainly, individual journalists' contact preferences would be email (having no need to re-key information), having face-to-face contact with practitioners (this establishes relationship with practitioners) and obtaining printed materials and e-information for easy browsing (some journalists prefer either of both).
The reading made me think how there should be a need to have a common understanding between journalists and practitioners in both their lines of work. There would be time where they would need the resources from one another to get their work done. Also no harsh comments or assumption should be made on either professions seeing that both are much respectable professionals. Therefore, it is key for practitioners to establish a relationship with journalists as to further have a common understanding between one another.
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4 comments:
“The reading made me think how there should be a need to have a common understanding between journalists and practitioners in both their lines of work.”
Honestly… the fight between journalists and pr practitioners need to stop, yes I do believe from the reading that pr practitioners need to improve their skills as having an ethical standard and knowing how the journalists work in order to get their point across. I defiantly agree with your statement, that both journalists and pr practitioners now need to have a common understanding and start to learn how to work in peace as they do need each other at times to get their massage across.
Oupps… Hope what I said dose not mean that journalists should depend on the information that is given by the practitioners. I juts want both the teams to work together in peace. As I strongly believe journalists should always analyse or try to get the information themselves so that the information doses not turn out to be biased.
"The reading made me think how there should be a need to have a common understanding between journalists and practitioners in both their lines of work. There would be time where they would need the resources from one another to get their work done."
I agree that there needs to be a more amicable relationship between PR practitioners and journalists. However, I feel that journalists will always regard PR practitioners with some degree of skepticism as they know that PR practitioners have their own adendas to fulfil when they contact journalists.
That said, I think there is still hope for a better relationship and I also feel that open communication and honesty is the way to go.
It is insufficient to say "the statement such as" and then go on to quote a piece of text from the readings without correct attribution - please follow academic integrity rules.
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