The key points to remember from this week's readings is the relationship between the media and public relations and incorporating its technical aspects and the various media styles and tools.
The relationship between the media and public relations is very crucial. It should no been seen as a one-way relationship. Public relations provide information to the media, and the media provides information back to the public relations profession. It works vice-versa. This is done through the form of media monitoring (reading, watching, listening to the media). Being up to date with issues, events and changes that occurs around our surroundings and the world. PR practitioners would use the media in their various roles.
Differences in media styles is that media can be contradicting in the field of public relations work. PR practitioners should be aware of some key differences between these various media. Targeting your audience is also important in getting a particular message across to a specified audience. Setting the best media for the message is also crucial - you need to be selective as different media target different publics and it is very important for PR practitioners to know exactly who they want to get their messages across.
Media tools consist of communication tools that are made available to the PR practitioners for the media such as:
- media release
- media kit
- media conferences
The readings made me think how dealing with the media is a crucial part of the PR profession. Media relations relies on teh key attributes of writing organizing and planning along with the knowledge of news and currency of events which defines the nature of the media environment.
1 comment:
"Setting the best media for the message is also crucial - you need to be selective as different media target different publics and it is very important for PR practitioners to know exactly who they want to get their messages across."
I agreed with what Kartini had mentioned here. Setting or targeting to provide a best media message is important so as to bring across the factual message, informing and educating the public for awareness. PR practitioners should choose the right media platform professionally and ethically to cater news. Positive media relation is only one part of a public relations plan. However, it can be the most valuable and efficient tool, if one have a good plan and make right use of it.
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