I think the key points to remember for this week’s reading is to allow students to be aware of the need of PR practioners to allow themselves to think, practise especially in today's organization. The stages of the strategic process to PR mainly are:
- creation of organizational vision + mission statements
- creation of public relations vision + mission statements
- establishment of KPI
- budgeting
- writing of strategic PR planning
- scheduling or PR plan activities
In organizational strategy, it is not just a series of campaign steps or tactics. It seems to be the guides towards the selection of these tactics or stages. In an organization, specific goals and objectives need to be determined and acheived and action plans developed and coordinated (especially when distributing brochures/newsletters/event launches/new conferences) to be successful in implementing the strategy.
In PR strategy, it needs to have a more wider perpective, strategies need to cater for communicatig with various target groups - in organizations (employees), in politics (government), focus groups and the local community.
As I read the value of strategic public relations, I came about to reading how important public relations is in any given organization. It is the main source of help especially in situations dealing with major issues.
These readings made me think how public relations practice is important in every organization. Without it, an organization would be in great difficulty. The strategic and systematic design or PR is vital to the effective identification, implementation and management of the PR goals and objectives that complement and support any organization's goals and objectives. These include the effective framework of a good strategic PR plan, budgeting, tactics about going through with the plan, and the implementation process along with the evaluation with having the goals and objectives in mind.
2 comments:
"The Legal Environment --- How public relations are a part of law is rather surprising when I came about to reading this chapter. As a public relations profession covers a wide number of roles that covers three main areas - communication, advisory/counselling and business/management. Not only that, PR practitioners needs to have a foundation knowledge on the legal environment as there is no body of law covering public relations. Hence, PR practitioners must understand how to protect trademarks, copy right, designs, patents and confidential information bounded by the intellectual property law."
Like of Kartini, I agreed with what she had discussed in this paragraph. My initial thoughts were similar with her. I didn't know that as a PR practitioner, on top of being professional, one has to actually how the legal environment function and link to PR's intellectual property.
Patents, copyright, trademarks and etc.. PR practitioner indeed have to know how each of these factors are related to their work, for example, while planning on events or campaigns.
Implementation of strategic planning will only be successfull if the practitioner understands the vision and mission statements of the organisation they are working with.
If the practitioner is unclear of the mission and vision statement, the plan will not coincide with the organisation's aim. Hence, leading to wastage of time and resources.
Thus, I feel that there is no point in having excellent strategic plan but not being able to regonise the vision and mission statement.
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